“Google is building out their own directory of local businesses with its Place Pages, which can be accessed via Google Maps and local search. They are encouraging local businesses to put Google-branded stickers in store windows and recently added their own ratings summaries to business profiles. Yelp, of course, already has all of this data, along with a growing and active audience of consumers who are used to finding (and rating) businesses on Yelp.”
Google In Discussions To Acquire Yelp For A Half Billion Dollars Or More
I think this acquisition is interesting mostly for the prospect of seeing Google stickers (a la Yelp stickers) in business windows.
